Marketing Secrets, Wholesaling Lease Options
Marketing Examples – The Numbers
Many have asked me how the “numbers work” & what kind of marketing I do to make the fantastic money I do. Well, I finally put together a spreadsheet and did a little video explaining it.
I think you will like it!
Now… This is important… I have to make a BIG disclaimer up front and center. These results are not typical. Why? Because most people are typical. Not everyone who starts investing in real estate is going to see these kinds of numbers. Your success is entirely dependent on you and maybe even some factors outside of your control. I tell everyone that you have to treat real estate investing like a business, not a hobby. This is a sales and marketing business, period. If you suck at sales and marketing, if you aren’t willing to work hard, if you aren’t quick to implement what you learn, if you aren’t good with sellers on the phone, if you aren’t quick to follow up with sellers and buyers, if you are targeting too small of a market, if you are are targeting too large of a market, if your state has laws that says real estate investors can’t make any profit in their deals, etc, etc, and a hundred other reasons – you won’t succeed in this business!
I have to say all of that to cover my own buttocks… if you know what I mean. In fact, I am half way reluctant to share this spreadsheet and video with you. No offense. I just don’t want anyone to think that you can easily spend $5,000/month in marketing and then just as easily make $1,000,000 in your first year.
My intent with this stuff is to show you what may be possible in this exciting business of wholesaling.
So are you ready, finally?
Download this spreadsheet first…
<<<Marketing Numbers>>>
And then enjoy this video!
(By the way, to make the video bigger and maybe easier to see, click on the “Full Screen Mode” button on the lower right corner of the actual video itself.)
On first look, this appears to be a great aid. Thanks for putting it together. Can’t wait to spend more time with it.
Hey Joe nice blog, I am having problems sending you emails. I am trying to find the reply of the last coaching call.
Here’s the replay (http://InstantTeleseminar.com/?eventid=16061754)
Awsome Joe!!!! Thanks so much to share great information with us.
broken down in a way anyone can understand. Great stuff!!
This post was awesome Joe! The spreadsheet really lays everything out. Nice
thanks for sharing this Joe. I really appreciate you doing this BIG and showing how it is done.
Joe,
This is pretty cool. This will help me out a lot with developing my business plan:)
These numbers look VERY LARGE. I’m wondering what type of overhead I’ll need to make it work.
Good work.
David
hey mr joe awesome job. do i just ask the seller do he have his down payment which will be my profit for wholesaling that lease option, then give the seller the first month payment along with that lease option contract?
i mean ask the tenant-buyer for the down payment which will be my profit
Its a numbers game, I really like how you put this together Joe…
Although I feel converting leads is the real secret to this business…
You are correct that converting the seller leads is a huge key to your success. There is also selling the homes to good tenant-buyers. But the point I was trying to make was this… This business is ALL about marketing. The more leads you have coming in, the more deals you can do, and the more money you can make. Let’s say in your market, you could only close 0.5% of all the leads you get (half of one percent). Does that mean the business sucks and you need to do something else? Maybe. Maybe not. If you can only sell 0.5% of leads you get, and you wanted to do 2 deals a month, that means you would need to get 400 leads a month (2/.005 = 400). It’s a numbers game. Is it possible to get 400 leads a month? Yes. It is very possible. It’s important to know what your target is.
Hello Joe,,,,, My name is Freddie Araiza from Near San Antonio Tx,,, My question is really not about getting started but its about doing lease options in texas,, Will yours course help me in Texas with the new texas law about lease options,,along with your contracts ::::: as A full time Mail carrier i see a lot of “”for rent”"” and “”"fsbo”"” house’s and mobile homes,, i see a lot of potencial out here,, thanks for any info,,, have a good week,,, Freddie Araiza 210-393-9925
I could write a whole book on what is happening in Texas regarding lease options. My opinion? From what I have read in Texas law, they did not make lease options illegal – just harder to do. They added a lot of restrictions. I know successful investors who are doing tons of lease options in Texas and have no problems. I would highly recommend you check out John Jackson (www.LeaseOptionClasses.com) who does a ton of deals in Texas. There is also a friend of mine who has a great course on owner financing / subject to deals (www.DavidAlexander.com). Claude Diamond also has a course on doing Lease Options in Texas (contact him at http://www.ClaudeDiamond.com). I am not an expert in Texas law. Do I believe you can use my system in Texas? Yes – with some tweaks. You’re going to get 100 different opinions from all the “experts”.
Hey Joe,
Great video!!! I really like the way you broke down the numbers, it makes complete sense. Great Job!!
Let’s talk tomorrow
Cheers
Sean
Hi Joe,
Great information! I really found this breakdown of data to be really useful. I have the same question as the guy in Texas except I am in Los Angeles, CA. I am just getting ready to start my first round of marketing and the only question I am wondering is if this system will work in L.A. because the median home prices are higher, sellers are less motivated and employment is fragile. Either way it goes I am going to make this work somewhere but I am curious to get your opinion. Any feedback?
Thanks!
Ade
Yes, this works really well in California. You have to sift through more upside down sellers, but I know guys who are doing really well in CA right now.
Hi Joe,
What an eye opener. Your new training video about the possibilities in this
business when it is properly marketed has given me a new perspective – and hope.
Awesome! I am hearing that from a lot of people!
Joe, THis is great!! Thanks for sharing your information. You truly “add value” to your business by doing these blogs and that value extends over to our business as well. Thank You. Have a Blessed Christmas and Make it a great 2011!!
Tyson
Thanks, Tyson! I appreciate it!
Hey Joe,
A blessed and healthy New Year to you and your family. Thank you for posting the Marketing Spreadsheet. It is a fantastic way for me to keep motivated and help create a workable business plan.
I like changing the sample numbers you gave to show how much I can make by bumping up my marketing endeavors. God willing, I look forward to “blasting off” in wholesaling lease options in 2011.
Thanks again for all you do,
Charles
Man I can’t wait to get started. I love the spreadsheet. It make the business seem realistic and easy. I’m going to have to watch that again to keep me motivated and realizing the true ability of this business.
Attended webinar last nite (5/1/11) very informative, business makes sense.
Just watched Marketing Examples- The Numbers. I am a real estate broker in the state of Illinois and was wondering can the system work by me doing most of the work in the beginning, trying to keep costs down at first. I know I must disclose my license to whomever I work with do you see this as a problem.
Ken
Ken – No, I do not see having a license being a problem. In fact, it would be to your benefit.
Joe,
If you are a licensed Realtor, can you still market to houses that are already listed by other agents?
Probably not. You will probably need to talk to the other agent & work something out. Remind them that they will still get their commission if they work with you and you do a lease purchase. They will get some now, and the rest when the house sells in 1-2 years. Remind them that this is better than what they would get if the house went into foreclosure or the seller just rented it out.
Great video Joe….
I’m a numbers guy and it helps to see the breakdown of how the day to day marketing equates to the real dollars…
Thanks..
Mike
MikePA! Good to hear from you, man! Thanks.